Insights Topic

Behind the Screens: Meet Digital Sales Manager Brian Burns

At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the third post of this series, we speak with one of our Digital Sales Managers.

Audience Insights:  Three Things to Know About Nielsen Measurement News

For this edition, we’ll focus on three components of the well-publicized challenges with 2021 TV viewership estimates.

Cox Media: The Tip of The Iceberg

When you work with Cox Media, you’re working with a family of companies ready to support you and connect you directly with your customers and community.

Behind the Screens: Meet Marketing Strategist Michael Hammers

At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the second post of this series, we speak with one of our Marketing Strategists.

3 Reasons Your Local Business Should Shift to an Audience-Centric Mindset

Audience-based buying can help you improve the impact of your campaigns by making sure ads are being delivered to the right people.

Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset

Did you know that only 1 in 5 marketers believe they are…

Looking to the Future of Ad Spending: 3 Top Trends Among Small and Mid-Sized Businesses

As businesses look for ways to generate revenue in 2021, advertising and marketing are the clear paths to build back their business.

The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube

Through the influx of first-party data created by increased activity on Amazon, Google and YouTube, you can now reach your target audience better than ever. 

COVID-19 & Consumer Behavior: One Year Later

The pandemic drastically (and immediately) affected consumer behavior. This infographic takes a look at these changes one year later.

Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership

Let’s talk about the biggest news in media this month.

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