Insights Topic
iOS14 and the “Death of the Cookie”: How Your Digital Ad Strategy Can Thrive in a Post-Cookies Future
In recent years your ad strategy has probably factored in a digital file called a cookie. Cookies may be disappearing, but your ad strategy can still thrive.
Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes
Nielsen, the data and analytics company best known for measuring television viewing, is moving forward with plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021.
Growing Your Business in 2021: Where Do We Go From Here?
Five insights to consider as you prepare your local business for the year ahead.
January Audience Insights: Viewers Find More Time for TV
As we look back at January 2021, there are a few TV and media consumption trends to consider.
Ask the Experts: 3 Things 2020 Means for 2021
It’s an understatement to say 2020 was a year of upheaval, change…
4 Ways 2020 is Shaping Consumer Trends in 2021
As we move through 2021, it’s clear the change we all experienced in 2020 has created lasting effects on the consumer landscape.
4 Ways Your Ad Agency Can Maximize Success by Working with a Media Partner
From expansive ad inventories to powerful local ad analytics and creative production services, a media partner can help your agency address service gaps and provide more comprehensive service to your clients.
Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query.
5 Ways Nonprofits Can Harness Community Support Through Local Advertising
Local nonprofit organizations can utilize smart advertising tactics to connect with their community.
December Audience Insights: Looking Back at a TV Year Without Precedent
Let’s take a look back at media consumption in a year like 2020.
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