Insights Topic
Advertising Across the Customer Journey
In this eBook, we unpack each stage of the customer journey and identify which advertising solutions are the best fit for reaching your customers at that stage.
A Free Digital Audit for Your Business
Understand and optimize your business’ digital presence with a free digital audit from Cox Media.
Behind the Screens: Meet Media Consultant Jill Krigsten-Riley
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In this series, we’ll introduce some of our experts.
Making a “Good Impression” Across Ad Platforms
As advertising options continue to multiply, the value of utilizing impressions as a performance metric has continued to grow.
The Pulse on Programming: March 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
The Pulse on Programming: April 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
2 Steps to Lowering Your Cost-Per-Lead as a Home Services Business
The cost to generate a single lead in the home services industry is far too high. Here are two steps you can take to lower that cost and increase business.
How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including ‘Cord-Cutters’)
With many consumers accessing OTT content on a regular basis, the question of how to advertise on streaming services is critical for local businesses.
How to Effectively Reach Customers in a Virtual World
Here are some tips on how to advertise to get more customers, including strategies that could increase your lead conversion rates over time.
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