Insights Topic
April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges
While decreased travel time meant less exposure to radio, billboards, and other out-of-home media, Americans accelerated their in-home media consumption.
March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month
The societal shifts in March of 2020 significantly altered the nation’s TV and media habits as the month progressed.
“Staying in” with Your Customers: Media Consumption on the Rise
Here’s what’s happening with media consumption habits – and how your business can meet consumers where they are (especially when they’re not “going” anywhere).
TV Marketing in a Multiscreen World [Infographic]
Click here to see our TV advertising infographic
Why Football Season Could Be Your Best Bet in Sports Advertising
NFL and NCAA games deliver a viewing audience primed to purchase
TV Measurement Titans Compete to Paint More Complete Audience Picture
Audience measurement is an important tool in tracking the success of TV programming and advertising.
The Year in Sports Media Report: 2014
The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leadi
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]
The Perilous Pursuit of Ratings Perfection
Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]
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