Insights Topic

The Professor’s Perspective Episode 6: Political Advertising

In this episode of The Professor’s Perspective, we unpack the breakdown of…

Audience Insights: Medal-Worthy Stats on Sports Viewership

My exploits as a competitive athlete were neither revolutionary nor worthy of…

The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming

In this episode of The Professor’s Perspective, we unpack an updated look…

Audience Insights: Marking the Midway Point of the TV and Streaming Year

Whether you track the passage of time with a traditional calendar or…

Audience Insights: The Dynamic Duo of Linear TV & Streaming

Throughout my lifetime, numerous writers, directors, producers, and actors have put their…

The Professor’s Perspective Episode 4: Potential in Advertising

Advertising potential is traditionally correlated with reach. In this episode of The…

Audience Insights: Reaching Beyond the Cord to Reconsider Potential Reach

As a Gen X-er enjoying the twilight of my time in the…

Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages

Before he retired during my senior year in high school, my father…

The Professor’s Perspective Episode 3: Bridging the Generational Gap

Each generation has its own set of distinct preferences, beliefs, and life…

Audience Insights: Crossing the Streams

Among my many talents as a firmly entrenched Gen X-er* is the…

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