Insights Topic
10 Things to Know About Modern Media Measurement
The way we watch television and access video content continually evolves and…
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
Audience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or…
Audience Insights: Monday Still a Fun Day for ESPN
Mondays. They always left the Carpenters feeling down. The Mamas and the…
The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of…
Audience Insights: Medal-Worthy Stats on Sports Viewership
My exploits as a competitive athlete were neither revolutionary nor worthy of…
The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
In this episode of The Professor’s Perspective, we unpack an updated look…
Audience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or…
Audience Insights: The Dynamic Duo of Linear TV & Streaming
Throughout my lifetime, numerous writers, directors, producers, and actors have put their…
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