Insights Topic
The Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The…
Audience Insights: Reaching Beyond the Cord to Reconsider Potential Reach
As a Gen X-er enjoying the twilight of my time in the…
Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages
Before he retired during my senior year in high school, my father…
The Professor’s Perspective Episode 3: Bridging the Generational Gap
Each generation has its own set of distinct preferences, beliefs, and life…
Audience Insights: Crossing the Streams
Among my many talents as a firmly entrenched Gen X-er* is the…
The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.
Audience Insights: Saying Sayonara to Summer with a Smattering of Stats
In the spirit continually learning and relearning, here five recent media consumption stats and stories that we did not want to forget.
The Professor’s Perspective Episode 1: How We Spend Our Time
Your customers invest more than 13 hours each day engaging with media. Watch this video to see how and where consumers are spending that time.
Introducing: The Professor’s Perspective
In each short video, we’ll unpack complex media trends and distill them into digestible tips and insights. Today’s video is an introduction to this series.
Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb
Here are six figures to help frame up the overall TV viewing picture as we pass the halfway point of 2022.
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