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TV Measurement Titans Compete to Paint More Complete Audience Picture

Audience measurement is an important tool in tracking the success of TV programming and advertising.

The Year in Sports Media Report: 2014

The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leadi

Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets

5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]

The Perilous Pursuit of Ratings Perfection

Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]

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