Insights Topic
Why Football Season Could Be Your Best Bet in Sports Advertising
NFL and NCAA games deliver a viewing audience primed to purchase
TV Marketing in a Multiscreen World [Infographic]
Click here to see our TV advertising infographic
TV Measurement Titans Compete to Paint More Complete Audience Picture
Audience measurement is an important tool in tracking the success of TV programming and advertising.
The Year in Sports Media Report: 2014
The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leadi
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]
The Perilous Pursuit of Ratings Perfection
Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]
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