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Tuned in: How to Reach Consumers Who are Always Watching – or Scrolling– the News

Here’s how to reach as many customers as possible while news media consumption remains at a high.

Why Football Season Could Be Your Best Bet in Sports Advertising

NFL and NCAA games deliver a viewing audience primed to purchase

TV Marketing in a Multiscreen World [Infographic]

Click here to see our TV advertising infographic

TV Measurement Titans Compete to Paint More Complete Audience Picture

Audience measurement is an important tool in tracking the success of TV programming and advertising.

The Year in Sports Media Report: 2014

The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leadi

Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets

5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]

The Perilous Pursuit of Ratings Perfection

Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]

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