Insights Topic

September Audience Insights: Sports Viewing Helps Cable Cap Off Solid Q3

Viewership trends, sports TV viewership, September TV viewing trends

August Audience Insights Part 2: TV Sports Come Back into Focus

As TV sports resurface, audiences are responding by tuning in more than ever.

August Audience Insights Part 1: Conventional Wisdom & Cable TV Takeaways from the RNC and DNC

Cable news networks emerge from DNC and RNC coverage with a clear viewership victory.

July Audience Insights: TV Viewing Time Ticks Up, Cable Doubles Up Broadcast

Here are five key findings from our analysis of audience data specific to the Cox video footprint.

‘Dear Viewer’: Your TV Takes a Look Back at an Eventful Second Quarter

Your TV Takes a Look Back at an Eventful Second Quarter

May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video

After an atypical April that drove astounding audience growth across the television and video landscape, May marked another month of elevated viewing.

The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business

One of the greatest benefits of cable TV advertising has always been the niche audiences those cable TV channels attract.

April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges

While decreased travel time meant less exposure to radio, billboards, and other out-of-home media, Americans accelerated their in-home media consumption.

March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month

The societal shifts in March of 2020 significantly altered the nation’s TV and media habits as the month progressed.

“Staying in” with Your Customers: Media Consumption on the Rise

Here’s what’s happening with media consumption habits – and how your business can meet consumers where they are (especially when they’re not “going” anywhere).

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