Insights Topic

Audience Insights:  Nielsen Says BBO Is a Go…Again!

Nielsen announced that BBO integration in metered markets is being pushed back to January 2022. We met with our Director of Linear & Audience research to help put this delay into perspective.

Audience Insights: Taking Part in Olympics is an Advertising Win

The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.

June Audience Insights:  Cable Sports Get Back in the Game

Based on Cox Media analysis of Comscore national data, U.S. TV viewers steadily increased their time spent watching Cable sports networks in the first half of the 2021.

Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report

Whether your business’s target audience is best accessed through cable TV, streaming or VOD viewing experiences, you’ll achieve the most success by placing your ad messages across all three channels.

Audience Insights:  TV Takes a Second Look at a First Impression

The proliferation of on-demand and streaming video options has helped spawn a movement that seeks to push TV away from the venerable rating point and focus instead on one of its core components, the impression. 

Audience Insights:  Three Things to Know About Nielsen Measurement News

For this edition, we’ll focus on three components of the well-publicized challenges with 2021 TV viewership estimates.

Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership

Let’s talk about the biggest news in media this month.

Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes

Nielsen, the data and analytics company best known for measuring television viewing, is moving forward with plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021.

January Audience Insights: Viewers Find More Time for TV

As we look back at January 2021, there are a few TV and media consumption trends to consider.

December Audience Insights: Looking Back at a TV Year Without Precedent

Let’s take a look back at media consumption in a year like 2020.

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