The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
08.31.2023 
David Gustafson
4 min
In this episode of The Professor’s Perspective, we unpack an updated look at how consumers are spending time with media and specifically highlight the power (and reach!) of combining streaming and Cable TV viewership.
About the Author
David Gustafson
As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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