The Pulse on Programming: August 2024 Preview

As August approaches, the realm of television advertising is poised to present exciting opportunities for brands looking to make a significant impact in their marketing strategies. With the summer season in full swing and the anticipation of major events such as the Summer Games and high-profile TV premieres, August offers a unique blend of high viewer engagement and diverse audience demographics. Advertisers have the chance to capitalize on these August TV advertising opportunities to enhance brand visibility, connect with potential customers, and drive sales. In this post, we’ll delve into three key premieres available next month.

Remember: even if inventory for these specific shows are “sold out”, we offer a wide range of additional TV programming that can be used to reach your intended audience. Connect with Cox Media’s experts to learn more about the following, as well as additional August TV advertising opportunities available.

August TV Advertising Opportunities

American Godfathers: The Five Families – New Series

Premiere Date: August 11 | 8/7c

History Channel

This compelling series delves deep into the origins and operations of the five major New York Mafia families—Bonanno, Colombo, Gambino, Genovese, and Lucchese. Through a blend of historical footage, expert interviews, and dramatized reenactments, viewers will gain an unprecedented look into the lives of the powerful figures who orchestrated some of the most infamous criminal activities in the 20th century. With its meticulous research and captivating storytelling, “American Godfathers: The Five Families” is set to offer a fascinating insight into the dark underbelly of organized crime in America.

Did you know? 45% of History Channel viewers watch 10+ hours of Cable TV per week.

The Challenge – Returning Series

Premiere Date: August 14 | 8/7c

MTV

The premiere of MTV’s returning series “The Challenge” has fans buzzing with excitement as it kicks off a new season filled with intense competition and dramatic twists. Known for its high-stakes athletic challenges and strategic gameplay, the show brings together a diverse cast of reality TV veterans and fresh faces ready to prove their mettle. This season promises to push the contestants to their limits with even more grueling tasks, unexpected alliances, and shocking eliminations. As the drama unfolds, viewers can look forward to a thrilling ride that showcases the resilience, cunning, and sheer determination of the competitors vying for the grand prize.

Did you know? 37% of MTV viewers watch 10+ hours of Cable TV per week.

OceanXplorers – New Series

Premiere Date: August 18 | 9/8c

National Geographic

National Geographic’s new series “OceanXplorers” dives deep into the mysteries of our planet’s vast oceans, bringing viewers on an exhilarating journey beneath the waves. Utilizing state-of-the-art technology and led by a team of dedicated marine scientists and explorers, the series uncovers never-before-seen marine life, intricate underwater ecosystems, and the critical issues facing our oceans today. “OceanXplorers” not only showcases stunning visuals and groundbreaking discoveries but also underscores the urgent need for ocean conservation, inspiring a sense of wonder and responsibility towards the blue heart of our planet.

Did you know? 48% of National Geographic viewers watch 10+ hours of Cable TV per week.

No matter what they’re watching, Cox Media can help connect you to your ideal customers across cable television and streaming services. We’ll be back next month with a preview of exciting September premieres, but in the meantime, you can check out all programming opportunities here.