X Games Aspen 2024 (Winter X Games)

On the heels of steady audience growth over its more than two-decade run, the Winter X Games—now rebranded as X Games Aspen—is testing out a new strategy that combines a national TV broadcast with multi-platform video, catering to the diverse viewing habits of younger audiences.

Last year’s TV broadcast numbers were strong for X Games Aspen. At its peak, the three-day televised event attracted 247,600 households on the second day of competition, and more than 464,000 households in total. Combined with its digital video experiences and social engagement, X Games Aspen is full steam ahead with its multi-channel event experience.

With the event taking place on cable TV as well as streaming, your local business can craft a cost-efficient advertising strategy combining cable TV inventory with other digital channels. Your business can maximize the value of these campaigns by planning ahead and working with Cox Media’s advertising experts to identify valuable inventories and build a strategy optimized for greater ROI.

X Games Aspen 2024 schedule:

• January 26-28: All X Games Aspen events will be broadcast on ESPN, ESPN2, and ABC.

Broadcast schedules for individual events will be released closer to the start of the event. Visit the X Games Aspen homepage for updated information regarding the competition’s events, schedule, competitors, and TV broadcasts.

Don’t wait until the season’s kickoff to plan your ad campaigns—contact us today to get started.