Top 5 Must-Reads: Weekly Round-Up – 4.15.2016
04.15.2016 
Sara Brasfield
We find it, so you don’t have to.
From connecting with local consumers through social media to providing the best customer service, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:
1. The Who, Where and Why of Targeted Advertising (Cox Media Blog)
Targeted advertising is the best way to ensure your brand’s message is reaching the right people, at the right time – and in the right place. Learn more in this post from our own Cox Media Blog.
2. How to Connect with Local Customers via Social Media (Social Media Examiner)
Social media can be a great way to complement your paid advertising efforts and increase your brand’s visibility in your local market. Find out how your business can connect with local customers through the top social networks in this post.
3. Emotional Advertising: How Brands Use Feelings to Get People to Buy (HubSpot)
As it says in this post, studies show that people rely on emotions, rather than information, to make brand decisions. Read more on how brands are tapping into consumer emotions with their advertising messages – and how your business can too.
BONUS: Need assistance producing these “emotional” ads? Cox Media can help.
4. 7 Trends Impacting Customer Service in 2016 (Small Biz Trends)
Emerging technologies are making a big difference in the way brands interact with their customers. See how these trends may affect your business in this post from Small Business Trends.
5. Q&A: The Value of SEO for Small Businesses (MediaPost Search Insider)
As mentioned in this post, the value of search is pretty self explainable – it can point a consumer directly to your business when they are searching for your products and/or services. But how does this value translate to small businesses specifically? Find out in this Q&A.
Want to see more of Cox Media’s recent content?
Four Things You Must Know About Targeting Your Consumers in 2016 [eBook]
Magazines, Movie Trivia and Other Diversions – Beware! [Blog Post]
Bracket Breakdown [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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