Top 5 Must-Reads: Weekly Round-Up – 1.15.2016
01.15.2016 
Sara Brasfield
We find it, so you don’t have to.
From 2016 sports advertising to the continued importance of embracing Millennials, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. 20 Fascinating Things You Didn’t Know About Your Facebook News Feed (HubSpot Marketing Blog)
In the social media world, Facebook is far from the new kid on the block. But with its ever-changing algorithms and features, here are four things you may not know about this platform and the news feed that you – and your customers – see every time you log in.
2. How to Write a Social Media Policy for Your Small Business (Hootsuite)
While we tend to focus on how to implement a social media strategy to reach your consumers, it’s also important to create a social media policy for your employees. Learn more about why this is important in this post from Hootsuite.
3. 2016 Sports Programming Calendar (Cox Media Hub)
Sports present countless opportunities for your business to reach your target audience – while they are watching live. This resource provides a guide to the most exciting sports programming so you can be part of the action all year long.
4. 10 SEO Tips You’d Be Surprised You Didn’t Know (Search Engine Journal)
We’ve talked about Search Engine Optimization (SEO), and it’s definitely something your business should be looking into to maximize brand exposure and attract website traffic. Here are 10 things you may not know about the world of SEO, which may make navigating the landscape a little easier for your business.
5. Chasing the Millennial Falcon (Cox Media Blog)
What should your business have in common with Star Wars? Understanding the importance of embracing the Millennials. Learn more about reaching the generation born not so long ago in a galaxy not so far away.
Want to see more of Cox Media’s recent content?
3 Ways to Make Online Video Work for Your Business [Blog Post]
Are You Ready for Rio? The Summer 2016 Olympics [Infographic]
4 Top Marketing Insights from 2015 [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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