Top 5 Must-Reads: Weekly Round-Up – 7.17.15

We find it, so you don’t have to.

From providing your customers with as many “wins” as possible, to chasing an enthusiastic audience and using email to boost in-store sales, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:  

 

1. Why Brands Are Chasing the Enthusiast Audience (AdWeek)

As we mention in this blog post, a passionate audience is a valuable audience for your business. This infographic from AdWeek breaks down the media and spending habits of the “enthusiasts.”

 

2. Using Email to Enhance In-Store Sales (Media Post)

Email is a simple and effective way to communicate important information to your customers. But, how to you provide this content and boost in-store revenue without cluttering their inboxes? This article from Media Post highlights seven ways to recognize your customers needs and fulfill them through email. 

 

3. How to Provide Multiple ‘Wins’ Throughout the Customer Life Cycle (Entrepreneur)

According to George Deeb, the sooner you realize that “the focus is less about you and your business or success, and more about your customer and his or her business or success, the sooner you are on the way to scalable, long-term growth.” This post breaks down the best way to “wow” your loyal customers through all stages of the cycle. 

 

4. 30 Effective Social Media Tactics Worth Testing for Yourself (HubSpot Marketing Blog)

The ever-changing world of social media can feel a bit like a constant game of trial and error, but that is one of the great things about the online space – you have a lot of room to test new strategies and make some mistakes until you find what works best for you, your brand, and your customers. This easy-to-read infographic breaks down 30 tactics that are worth a try. 

 

5. 7 Ways to Use Facebook Native Video to Better Connect With Your Fans (Social Media Examiner)

As a brand, posting videos to Facebook often results in higher visibility and more engagement compared to other content. This list from Social Media Examiner highlights seven ways to maximize the effects and capabilities of Facebook native video.

 

Want to see more of Cox Media’s content from this week?

The Year in Sports Media Report: 2014 [Quick Read]

Could Your Critics Actually Be Your Most Valuable Customers? [Blog Post]

Stand Out & Get Noticed [eBook]