Top 5 Must-Reads: Weekly Round-Up – 5.15.15

We find it, so you don’t have to.

Targeting, storytelling and explaining the “why” of your advertising messages – all included in the following collection of the best marketing, advertising and small business related content you may have missed this week:

 

1. Who, Besides Millennials, Are Marketing Targets (MediaPost)

A few weeks ago, we talked about a few of the best ways to have your brand (and advertising concepts) resonate with the millennial crowd. But what about everyone else? This report takes a step back to focus on the big picture. 

 

2. Create A Story By Listening to Your Customers (SEMrush)

Sharing content in the form of storytelling is a popular concept on the rise in almost all industries. Stories work best when your customers can identify with them, but you can only create this connection if you have an in-depth understanding of your audience. How do you achieve this? Listen. 

 

3. The One Power Word to Persuade Them All (Customer.io)

(Image Source)

Sharing your brand’s message is one thing, telling your audience why they should purchase your products or services is another. Reasons = motivation. Read more on the surprising power of “Because” in this post.

 

4.  Are You Utilizing the Power of Video Marketing? (Salesforce)

As it mentions in this blog post, digital video is important and interesting to follow right now, especially on social channels such as Facebook and Periscope. Read more on the current balance of power in this space, the key to video ROI, and why it’s all working.

 

5. How to Create Social Media Images That Connect With Your Audience (Social Media Examiner)

Similar to videos, images can engage your customers on a personal level, which is likely to then lead them to invest in your social media presence and your brand in general. Learn more in this post from Social Media Examiner. 

 

Want to see more of Cox Media’s content from this week?

Advertising Spend Assessment [Budgeting Tool]

A Tale of Two Businesses – Approaching Your Advertising [Video]

The New Marketing Tactic You Should Budget For Right Now [Blog Post]