About the Author
David Gustafson
As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
Audience Insights: Cox Media Networks Bring Home the Sports Gold
Dedicated fans continue to tune in and set viewership records, providing key…
The Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming
This video highlights key benefits of traditional TV and streaming advertising –…
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
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