About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Cox Media Networks Bring Home the Sports Gold

Dedicated fans continue to tune in and set viewership records, providing key…

The Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming

This video highlights key benefits of traditional TV and streaming advertising –…
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Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports…
Jun 18

Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets

5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets...
Apr 8

The Perilous Pursuit of Ratings Perfection

Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings...

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