About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Nov 22

The Importance of a Strong Brand Presence – Even in a Challenging Economic Environment

When economic uncertainty strikes, your brand isn’t merely an asset to your…
Nov 18

Client Success: Using Addressable TV Ads to Increase Holiday Sales for Oklahoma City Restaurant

For households that don’t want to cook, pre-made holiday meals are a…
Nov 17

The Basics of Brand Safety and Viewability for Digital Video Ad Campaigns

When businesses invest their money into ad campaigns, they want to be…
Nov 15

Small Business Saturday: Tips for Local Businesses

The retail event known as Small Business Saturday was originally created to…
Nov 10

Social Media State of the Union: Trends Shaping This Year and Beyond

Whether you’re a national chain or a local mom and pop shop,…
Nov 4

Client Success: Helping a Transportation Department Raise Local Awareness of Planned Traffic Disruptions

Public services organizations have a duty to keep local citizens informed of…
Nov 3

Advertising & Marketing Tips for Businesses in the Tax Industry

By the time tax season arrives, it’s already too late to plan…
Oct 28

Client Success: Driving Brand Awareness and Online Referrals for a Gulf Coast Wildlife Removal Service

For most renters and property owners, encounters with dangerous or problematic wildlife…
Oct 13

Health & Wellness Advertising: Tips for the Holiday Season & Beyond

In the wake of the holiday season’s many indulgences, January is well-known…

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