About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Mar 17

Using a Strong Company Culture To Improve Recruiting Outcomes

As you plan out your recruiting strategy, here are five ways to...
Mar 14

5 Media Trends for Reaching Med Spa Clients

Here are five ways cosmetic services clients are interacting with media when...
Mar 11

Client Success: Increasing School Enrollment Through Targeted Family Outreach

A local school district was looking to increase enrollment and with the...
Mar 10

Adjusting to Inflation—and Increasing Prices—Without Frustrating Your Customers

If you’re worried about customer backlash to price increases, consider taking additional...
Mar 3

Medical Spa Advertising 101: Strategies to Reach Your Target Audience

If you’re a medical spa eager to optimize your advertising to achieve...
Feb 28

6 Media Trends for Reaching Hispanic Audiences

Here are six trends in the ways the Hispanic audience interacts with...
Feb 25

Client Success: Securing Pitch Meeting Opportunities With C-Suite Healthcare Leaders in Las Vegas

An agency was looking to increase meeting opportunities with healthcare leaders and...
Feb 17

How Live Sports Streaming is Going Mainstream

2022 is expected to see sports audiences embrace live-streaming at new record-setting...
Feb 15

4 Effective Advertising Strategies for Connecting with Hispanic Audiences

As the Hispanic population has claimed a larger share of the overall...

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