Welcome to Cox Media's new video series, "The Professor's Perspective." With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know there's a lot to digest and apply to your marketing efforts. David Gustafson, our Director of Linear & Audience Research is here to help! In each short video, he'll unpack complex media trends and distill them into digestible tips and insights you can use to help you plan your marketing approach more effectively and grow your business.