13 Facts About Local Business Marketing

In the ever-evolving world of digital marketing, local businesses face unique challenges and opportunities. Understanding the nuances of local marketing can be the key to driving growth and staying competitive. We’ve gathered some top facts from recent data to help you navigate the local business marketing landscape effectively:

From making sure your multichannel strategy is air-tight to considering the value that consumers align with shopping locally, the insights above demonstrate just how important local marketing and advertising can be to the success of your business overall.

The pipeline of consumers who see an ad, then search for something nearby based on seeing that ad, and then taking an action like visiting a local business – or even making a purchase – after browsing their search results is particularly compelling.

Incorporating tactics like traditional TV advertising, video/streaming advertising, social media, search, audio, email marketing, and more can help you optimize your local marketing approach. Beyond that, the right media partner can help you align these tactics with your specific business goals and challenges.

Incorporating these 13 insights (including this one about local search) into your business’ marketing strategy can lead to increased visibility, improved customer engagement, differentiation from competitors, and ultimately, business growth. By focusing on local search optimization, mobile friendliness, and customer feedback, you and your media partner can create a robust marketing plan that resonates with your community and drives success.

Learn more and speak to a Cox Media expert today.