Insights Topic
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)
This video highlights key stats about consumption of media in Cox Media…
Audience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them
Cable news viewers are tuning in this election season. Here are a…
Audience Insights: Cox Media Networks Bring Home the Sports Gold
Dedicated fans continue to tune in and set viewership records, providing key…
The Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming
This video highlights key benefits of traditional TV and streaming advertising –…
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports…
10 Things to Know About Modern Media Measurement
The way we watch television and access video content continually evolves and…
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
Audience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or…
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