It’s Not Too Late: Cox Media’s Last Minute Guide to Holiday Marketing

11.19.2015 Sara Brasfield2 min

3 Ways to Make this Holiday Shopping Season a Success for Your Business

The holidays tend to approach faster and faster each year, and 2015 is no exception. Thanksgiving is now only a week away, immediately leading to the frenzied combination of Black Friday, Small Business Saturday,  Cyber Monday, and BAM! – all of a sudden, consumers seem to be doing nothing but spending money on gifts for their family and friends.

So, how can you make sure consumers choose your business this holiday season?

While in most cases it’s best to implement your holiday marketing strategy early, there’s nothing like last minute planning to spark up some great ideas.

We’ve put together a holiday marketing checklist that can help you develop and execute a strategy from start to finish. Because we know your time is valuable, and that the window for holiday marketing is closing fast, we’ve highlighted three of our most helpful pieces below:

1. Your Perfect Holiday Marketing Strategy: A Quick Start Checklist for Local Business Owners (Checklist)

Who says last minute can’t be perfect? In this checklist, we provide seven easy to implement holiday marketing tactics, including tips for creating a superior in-store holiday shopping experience, using social media to its full potential, and discounting products or services. Find more insights here.

2. Holiday Advertising Strategies to Increase Sales & Gain New Customers (Infographic)

You probably know by now that consumers are more connected than ever. Use this infographic to decipher how you can move your customers through their “Journey to Purchase” by advertising on multiple screens. We’ve also included five targeted media options that will deliver superior results for your business this holiday shopping season. Read more here.

3. 8 Tips to Turn Happy Holiday Customers into Loyal Customers All Year Long (Checklist)

While the holiday season is important, keeping customers loyal year-round is most beneficial for your business in the long run. In this checklist, we put together eight ideas (with recommended action steps) to consider as we move into the new year, including helpful hints from local business marketing experts. Check it out here.

Want more help with your advertising strategy? Let our experts know.

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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