Client Success: Modern Furniture Store Finds a Home on Cable

BACKGROUND

Northwest Florida’s source for modern and transitional home decoration, Isidro Dunbar Modern Interiors is best known for their extraordinary service, great selection and personal attention.

CHALLENGE

Isidro Dunbar Modern Interiors is relatively new to the area and wanted to make a statement in the community and promote their business. The client identified two overarching goals for their advertising campaign:

• Generate more awareness in the community
• Attract new customers to the store

SOLUTION

Isidro worked with a Cox Media sales consultant to better understand the local media landscape and the plethora of advertising vehicles available. Ultimately a custom solution was created used a combination of local radio, local print and targeted cable TV advertising. The radio and print campaign were implemented to broadcast the advertising message to a broader audience, while the cable TV schedule was used to communicate to the specific demographics Isidro was looking to reach.

RESULTS

The integrated media solution was a huge success. Anchored by a solid cable TV schedule, Isidro experienced a noticeable increase in the number of people coming to their store. Isidro Dunbar’s high-end merchandise is designed for a niche market, and Cox Media was able to deliver specific programming options to reach those targeted consumers. Isidro employees asked customers who made a purchase how they discovered them and the answer was consistent–cable TV.