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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
2024 Paris Olympics Preview: What Local Businesses Need to Know
In July, the 2024 Paris Olympics will kick off in France with…
Lessons from the ‘Barbie’ Marketing Blitz: Five Tips for Local Retailers
The Barbie brand is everywhere right now. In the weeks leading up…
Using AI for Marketing Your Small to Medium-Sized Business, Part 2
In part 1 of using Artificial intelligence (AI) for marketing your small…
The Importance of Top-of-Funnel Marketing: Why Your Business Should Aim for the Top
There’s obvious appeal in marketing to the bottom of the funnel. The…
The Pulse on Programming: August 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Audience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or…
The Benefits of Creating Ad Campaigns with Diversified Messaging
Businesses dream of the prospective customer who sees an ad one time…
Client Success: Turning Leads Into Conversions for a Tucson HVAC Company
A solid marketing strategy might not generate revenue overnight, but eventually this…