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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Increasing Local Awareness of Central Florida Mental Health Services
A local mental health service provider wanted to increase local awareness and with the right advertising tactics, it succeeded.
Recession-Proof Marketing Efforts: How a Better ROI Strategy Can Help Smart Businesses Grow
During these times, businesses are better served by prioritizing ROI strategies aimed at optimizing performance rather than cutting back on ad spending.
The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.
Does Your Local Business Need a Multilingual Marketing Strategy?
Translation is important in any multilingual strategy, but it needs to be paired with efforts that understand the cultural context of the target audience.
Google Ads Smart Bidding: Can it Benefit Your Local Business?
As the Google Ads platform has evolved, new features and capabilities have…
Hyperlocal Marketing: What Is It, and Why Should Local Businesses Care?
When planned, launched and managed by a trusted marketing professional, your hyperlocal approach can deliver a number of business benefits.
Employee Stress Level & Performance: How to Help Your Team Thrive
Even when stress is not directly work-related, it can still have an impact on employee performance. Here are a few ideas to help support your team.
Audience Insights: Saying Sayonara to Summer with a Smattering of Stats
In the spirit continually learning and relearning, here five recent media consumption stats and stories that we did not want to forget.
Behind the Screens: Meet Senior Manager of Software Engineering Jibril Esa
There’s a lot of teamwork that goes into every project and campaign. In this post, we speak with an engineering leader on our product development team.