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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Increasing Brand Awareness and Conversions Among a Niche Audience Group
A regional propane retailer media buyer wanted to reach a specific, niche audience and with the right advertising tactics, they succeeded.
Building for the Future: Emerging Digital Trends for 2022 and Beyond
Read on to learn about the trends we believe will continue to shape the digital media landscape in 2022 and beyond.
Audience Insights: We Need to Recap the Year…Stat!
Our Audience Insights team presents: 2021 by the (media consumption) numbers.
Client Success: Increasing Ticket Sales for Major Entertainment Events
A media buyer wanted to increase ticket sales, and with the right advertising tactics, they succeeded.
Behind the Screens: Meet Senior Marketing Communications Specialist Frances Mooney
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the next post of this series, we speak with one of our local marketing team members.
Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report
A new industry report from the Technology Association of Georgia details how the industry as a whole has embraced digital transformation.
Trends in Retail 2022: How Consumers and Technology are Reshaping the Industry
It’s clear that new retail technologies, combined with shifting customer desires and priorities, are continuing to alter the retail industry.
Health and Wellness Advertising Trends: 4 Tips to Convert “New Year, New You” Customers
With demand for fitness services peaking at the start of each year, health and wellness companies must try to reach as many eager new customers as possible.