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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Benchmarking Study: 6 Key Takeaways for Financial Services Businesses
Our survey of financial services businesses found that most of these objectives and goals are built around two stages of the funnel: reach and conversion.
How Home Services Companies Can Support Customers During Social Distancing
With customers stuck at home, your home services business has an opportunity to stay busy and engaged with your local customer base.
March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month
The societal shifts in March of 2020 significantly altered the nation’s TV and media habits as the month progressed.
You’re (Still) Open: How to Connect With Your Customers as an Essential Business
If you’ve been given the green-light as an essential service, you need to stay connected to your customer base and let them know you are (still) open for business, even if being ‘open’ looks a little different these days.
7 Tips to Economize Your Advertising
When markets are unstable and the economy slows down, you need to shift strategy to save money. Here are 7 tips to organize your advertising to save your business money
3 Tips for Financial Services Businesses During Times of Uncertainty
With an increase in demand, you are likely considering the best ways to support your customers’ ever-changing needs and grow your business by adding new clients, too.
6 Ways Local Businesses are Adapting to Social Distancing
To serve as a little inspiration, we’ve rounded up six ways local businesses are embracing new strategies to serve their customers while respecting the new expectations around social distancing.
Advertising Your Automotive Business During Times of Uncertainty
Staying connected to your customers at this time of unease can make all the difference for your automotive business in the future.
Changing Your Creative Messaging to Support Your Customers
Your ads were created for a particular audience with particular needs and desires, but those needs and desires, and that audience, have changed – and a new approach is needed.