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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
5 Tips for a ‘Winning’ 2020 Political Advertising Strategy
Key Takeaways from Cox Media’s Political Symposium & What They Mean for Your Upcoming Campaigns
Make Over Your Ad Strategy to Attract More Cosmetic Surgery Patients
Advertising for Local Cosmetic Surgery Practices
April Fool’s Day: Why Affordable, Effective Advertising is No Joke
Why Affordable, Effective Advertising is No Joke
7 Keys to Building Your Brand [eBook]
By following these 7 steps, your business will create and promote a distinct brand identity–one which helps ensure that your customers turn to you first.
The Power of Zoning
How to Advertise on TV in Just Part of Your City Instead of Buying it All
Targeting Behaviors with Your Advertising: Far Simpler Than it Sounds
Why your local business should be utilizing targeted mobile advertising to reach the right customers
Advertising Ideas for Schools: Easy as ABC
A+ Advertising Strategies for Your Education Business
How to Advertise to the Hispanic Market in Your Community
The fact that 18% of the US population is categorized as Hispanic means that most businesses – like yours – consider this a significant demographic, and what you’re doing for advertising now may not be enough.
Advertising on Streaming Services: How to Reach the ‘Cord-Cutters’
While traditional tv advertising is losing viewership, you don’t have to give up and switch to something like print advertising. Learn how to reach the sought after “cord cutters”