Professional Basketball/NBA (2022-23 season)
From mid-October through mid-June, NBA regular season and playoff games are a constant presence across cable television listings. Between an 82-game regular season, a three-day televised All-Star weekend, and a two-month playoff season, these broadcast events can be a dynamic and versatile advertising option when building your brand’s digital campaigns.
After a 2019-20 season disrupted by pandemic-related rescheduling, TV ratings for the 2021-22 NBA regular season jumped by 19 percent, coming close to pre-pandemic ratings levels. Each regular-season broadcast on national TV saw an average of 1.6 million viewers, in addition to local and regional broadcast coverage.
Viewership increased during the 2022 playoffs, with the NBA Finals averaging 12.4 million viewers per game—a 22 percent increase over the previous year. With a large inventory to choose from, businesses can use this NBA broadcast inventory to target specific audiences on different days and time slots on a local, regional, and/or national level. By optimizing for audience relevance and cost-efficient targeting, small businesses can leverage the upcoming NBA season to build brand awareness and achieve a strong return on their investment.
Don’t wait until the regular season tips to start planning your TV ad campaigns. Contact Cox Media today to get started.
2022 NBA Schedule:
- Start of NBA Regular Season: October 18, 2022 on TNT, ESPN, and ESPN Deportes
- NBA All-Star Weekend: February 17-19, 2023 on ESPN
- Start of NBA Playoffs: April 15, 2023 on TNT, ESPN, ESPN Deportes
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