Insights Topic
Top Cable Companies Join Forces at NewFronts to Tout Digital Innovations [Breaking News]
Cox Media joined Epic Connections during which execs discussed how the cable industry is driving digital innovation.
The Perilous Pursuit of Ratings Perfection
Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]
Why Programmatic Can be the Secret Ingredient Behind Successful TV Advertising [Breaking News]
Online advertising products no longer have the exclusive upper hand with…
Cox Media and TubeMogul Announce Partnership [Breaking News]
Programmatic
Digital Video
Tube Mogul
Cox Media
Mike Zeigler
Cox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]
Little by little, the TV ad business is adopting principles from digital…
TV Gets With the Programmatic Program [Breaking News]
Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.
Power of Branded TV Content v. Other Media
The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic
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