Insights Topic
Audience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them
Cable news viewers are tuning in this election season. Here are a…
The Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming
This video highlights key benefits of traditional TV and streaming advertising –…
View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
The Pulse on Programming: January 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Audience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or…
How Small Businesses Can Win Over Local Audiences with Longform Content
Compared to social media posts, short ad spots, brief newsletters and quickly…
The Pulse on Programming: December 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Advertising Around the 2024 Paris Olympics: Who Will Be Watching, and Why?
In July 2024, The Paris Olympics is set to kick off—and billions…
The Impacts of Increasing Streaming Services Prices
The Hollywood writer’s strike is officially over, and the ongoing actor’s strike…
The Pulse on Programming: November 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
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