Insights Topic

The Importance of a Strong Brand Presence – Even in a Challenging Economic Environment

When economic uncertainty strikes, your brand isn’t merely an asset to your…

Client Success: Using Addressable TV Ads to Increase Holiday Sales for a Local Restaurant

For households that don’t want to cook, pre-made holiday meals are a…

Small Business Saturday: Tips for Local Businesses

The retail event known as Small Business Saturday was originally created to…

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

Whether it’s your growth goals or your overall business model, the lesson…

29 TV & Streaming Terms to Know

1. STREAMING VIDEO The process of watching video via an internet-enabled platform….

2022 Q3 Programming Opportunities

The sizzle reel below includes just some of the programming opportunities available going into the third quarter of 2022. 

Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb

Here are six figures to help frame up the overall TV viewing picture as we pass the halfway point of 2022.

Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business

A local industrial shredding company wanted to increase ad ROI and with the right tactics, it succeeded.

What’s the True Cost of TV Advertising Today?

It’s time to approach TV with an open mind about how this advertising channel can be made both affordable and effective for your business.

Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy

Today’s businesses have many different video advertising options to choose from—and more channels and wrinkles are being added almost constantly.

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