Insights Topic

The Pulse on Programming: June 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

Audience Insights: Reaching Beyond the Cord to Reconsider Potential Reach

As a Gen X-er enjoying the twilight of my time in the…

2023 Q2 Sports Preview

As we enter Q2, the seasons start to change, and springtime brings…

Audience Insights: The Madness of Measuring March Viewership

The phrase “most wonderful time of the year” is most often associated…

2023 Q2 Programming Opportunities

Aligning your brand messages with the right programming can help your business…

2023 Q1 Sports Preview

As we kick off the 2023 sports season, we’re treated to the…

The Importance of a Strong Brand Presence – Even in a Challenging Economic Environment

When economic uncertainty strikes, your brand isn’t merely an asset to your…

Client Success: Using Addressable TV Ads to Increase Holiday Sales for a Local Restaurant

For households that don’t want to cook, pre-made holiday meals are a…

Small Business Saturday: Tips for Local Businesses

The retail event known as Small Business Saturday was originally created to…

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

Whether it’s your growth goals or your overall business model, the lesson…

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