Insights Topic

Audience Insights: Medal-Worthy Stats on Sports Viewership

My exploits as a competitive athlete were neither revolutionary nor worthy of…

The Pulse on Programming: October 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming

In this episode of The Professor’s Perspective, we unpack an updated look…

Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’

You’ve probably heard about the ongoing strikes taking place in Hollywood, where…

Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success

It’s time to recycle your jokes about young, naive millennials: all of…

‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?

Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…

2024 Paris Olympics Preview: What Local Businesses Need to Know

In July, the 2024 Paris Olympics will kick off in France with…

The Pulse on Programming: August 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

The Benefits of Adding Streaming to Your Traditional TV Ad Buy

It would be easy to point at the surge of ad-supported streaming…

2023 Q3 Sports Preview

Summertime is practically here, and for sports fans and advertisers, Q3 has…

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