Insights Topic

Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy

Today’s businesses have many different video advertising options to choose from—and more channels and wrinkles are being added almost constantly.

Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying

Read on to learn more about impressions, ABS, and how these innovative approaches can lift your advertising strategy to new heights.

2022 Q2 Programming Opportunities

The sizzle reel below includes just some of the programming opportunities available going into the second quarter of 2022. 

How Live Sports Streaming is Going Mainstream

2022 is expected to see sports audiences embrace live-streaming at new record-setting levels.

4 Effective Advertising Strategies for Connecting with Hispanic Audiences

As the Hispanic population has claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased.

No ‘Big Game’, No Problem: Creating High-Impact Ads at a Fraction of the Cost

Instead of trying to place your ad in the Super Bowl™ broadcast, bring some of that Super Bowl™ savvy to your ad strategy – without breaking the bank.

Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities

ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s highest regular-season audience numbers in more than a decade.

What’s New With TVE and Streaming: Top Trends for 2022

Here are some of the top connected TV and streaming trends shaping the year ahead.

Audience Insights: We Need to Recap the Year…Stat!

Our Audience Insights team presents: 2021 by the (media consumption) numbers.

Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report

A new industry report from the Technology Association of Georgia details how the industry as a whole has embraced digital transformation.

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