Insights Topic

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

Whether it’s your growth goals or your overall business model, the lesson…

Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb

Here are six figures to help frame up the overall TV viewing picture as we pass the halfway point of 2022.

Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business

A local industrial shredding company wanted to increase ad ROI and with the right tactics, it succeeded.

What’s the True Cost of TV Advertising Today?

It’s time to approach TV with an open mind about how this advertising channel can be made both affordable and effective for your business.

Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy

Today’s businesses have many different video advertising options to choose from—and more channels and wrinkles are being added almost constantly.

Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying

Read on to learn more about impressions, ABS, and how these innovative approaches can lift your advertising strategy to new heights.

How Live Sports Streaming is Going Mainstream

2022 is expected to see sports audiences embrace live-streaming at new record-setting levels.

4 Effective Advertising Strategies for Connecting with Hispanic Audiences

As the Hispanic population has claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased.

No ‘Big Game’, No Problem: Creating High-Impact Ads at a Fraction of the Cost

Instead of trying to place your ad in the Super Bowl™ broadcast, bring some of that Super Bowl™ savvy to your ad strategy – without breaking the bank.

Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities

ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s highest regular-season audience numbers in more than a decade.

Find More Content