Insights Topic

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

Annual ad buys are the best way to stabilize your short- and long-term advertising strategy.

June Audience Insights:  Cable Sports Get Back in the Game

Based on Cox Media analysis of Comscore national data, U.S. TV viewers steadily increased their time spent watching Cable sports networks in the first half of the 2021.

Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report

Whether your business’s target audience is best accessed through cable TV, streaming or VOD viewing experiences, you’ll achieve the most success by placing your ad messages across all three channels.

TV Attribution with Cox Media

Having access to the right data is critical when making marketing decisions. Here’s a look at how you can ensure your television ads are making an impact.

Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll

Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query.

2021 Cable Sports Programming Calendar [Resource]

Preview the many sports programming opportunities available to your business in 2021, all in one at-a-glance view.

TV Advertising 101: Everything a Business Should Know

TV Advertising 101: Everything a business should know to start advertising on TV.

Three Tips for Building a Nimble Sports Advertising Strategy

With the power of sports advertising, you can reach a highly-engaged audience.

The True Cost of TV Advertising

Let’s take a closer look at the common myths of TV commercials, and why it’s time for your business to seriously consider this advertising opportunity.

Cable Sports Snapshot: What We Know Today

Cox Media’s Cable Sports Snapshot What We Know Today [Updated 8/18] As fans anxiously await the return of live sports, professional, amateur and college sp

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