Insights Topic
Addressing Several TV Advertising Myths & Opening the Door to Local Businesses
3 Questions You May Be Asking Yourself As A Local Business Owner
TV Advertising; It’s Not Nearly the Cost of a Super Bowl Ad
Many believe the cost of advertising on TV is out of their budget, but it’s closer to the cost of a tank of gas. Click here or call us at 855-755-2691
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]
Programmatic TV: Further Ahead, Further Behind Than You Think
Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skeptici
Real-Time With Cox Media’s Zeigler On ‘Programmatic TV’ [Breaking News]
Programmatic TV, Advertising, Zeigler, TV Buying
Top Cable Companies Join Forces at NewFronts to Tout Digital Innovations [Breaking News]
Cox Media joined Epic Connections during which execs discussed how the cable industry is driving digital innovation.
The Perilous Pursuit of Ratings Perfection
Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]
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