Insights Topic
Cable Sports Snapshot: What We Know Today
Cox Media’s Cable Sports Snapshot What We Know Today [Updated 8/18] As fans anxiously await the return of live sports, professional, amateur and college sp
The Power of Zoning
How to Advertise on TV in Just Part of Your City Instead of Buying it All
Why Football Season Could Be Your Best Bet in Sports Advertising
NFL and NCAA games deliver a viewing audience primed to purchase
TV is Changing. TV’s Importance Is Not.
Why Television Advertising is Still a Vital Part of Your Local Business’ Media Buy
How to Buy Cable TV Advertising
Television Advertising for Your Local Business, Simplified For any local business considering what to do with their advertising budget, television is undou
The Cost of a Television Commercial
Click here to learn more about how much a TV commercial cost can cost for your local business.
Client Success: High Frequency Commercial Schedule Improves Brand Recognition
The Floor Trader wanted to increase their reputation for quality.
Client Success: Retail Garden Blooms When Sprinkled on Cable TV and Online
Rhode Island Background The Garden City Center is a unique mix of sophisticated shops, eateries, and boutiques in a charming village design, inviting open-
The Television Advertising Glossary: 10 Terms A Local Business Should Know
The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversa
The (Rating) Point of No Return – Part II
Second of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based Buying
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