Insights Topic

TV Gets With the Programmatic Program [Breaking News]

Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.

Power of Branded TV Content v. Other Media

The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.

Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement

Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic

Analysis: Obama’s ad team used cable TV to outplay Romney

Cable boosts political advertising for Obama campaign

Find More Content