Insights Topic
TV Gets With the Programmatic Program [Breaking News]
Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.
Power of Branded TV Content v. Other Media
The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic
Analysis: Obama’s ad team used cable TV to outplay Romney
Cable boosts political advertising for Obama campaign
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