The Television Advertising Glossary: 10 Terms A Local Business Should Know

10.31.2016 Cox Media

The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversations. Understanding these keywords will allow you to make better branding, advertising and marketing decisions for your business.

Download our Television Advertising Glossary to gain insight to the following key terms:

  • Daypart
  • Demographics
  • Designated Market Area
  • Flight
  • Frequency
  • Rating
  • Reach
  • Spot
  • Universe Estimate
  • Zones


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