With 2022 on the horizon, data and analytics certainly play an increasingly important role in helping advertisers frame up the fragmented video landscape.
A local attorney office wanted to increase referrals, and with the right tactics – and the help of Cox Media’s data-driven advertising insights – it succeeded.
The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.
Annual ad buys are the best way to stabilize your short- and long-term advertising strategy.
Based on Cox Media analysis of Comscore national data, U.S. TV viewers steadily increased their time spent watching Cable sports networks in the first half of the 2021.
Whether your business’s target audience is best accessed through cable TV, streaming or VOD viewing experiences, you’ll achieve the most success by placing your ad messages across all three channels.
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query.
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