Insights Topic

Audience Insights: TV Measurement Path “Paved With Good Intentions”

With 2022 on the horizon, data and analytics certainly play an increasingly important role in helping advertisers frame up the fragmented video landscape.

Client Success: Increasing Referrals to a Local Attorney Office

A local attorney office wanted to increase referrals, and with the right tactics – and the help of Cox Media’s data-driven advertising insights – it succeeded.

The Pulse on Programming: October 2021 Preview

There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.

Audience Insights: Taking Part in Olympics is an Advertising Win

The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

Annual ad buys are the best way to stabilize your short- and long-term advertising strategy.

June Audience Insights:  Cable Sports Get Back in the Game

Based on Cox Media analysis of Comscore national data, U.S. TV viewers steadily increased their time spent watching Cable sports networks in the first half of the 2021.

Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report

Whether your business’s target audience is best accessed through cable TV, streaming or VOD viewing experiences, you’ll achieve the most success by placing your ad messages across all three channels.

TV Attribution with Cox Media

Having access to the right data is critical when making marketing decisions. Here’s a look at how you can ensure your television ads are making an impact.

Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll

Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query.

2021 Cable Sports Programming Calendar [Resource]

Preview the many sports programming opportunities available to your business in 2021, all in one at-a-glance view.

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