The Pulse on Programming: November 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever.
That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on show premiere dates, audience demographics and data, and other relevant information to inform your media buys and your overall cable TV advertising strategy.
With the end of the writer’s strike in Hollywood, some of your favorite TV programming is now cleared to resume production, with some shows already making their return in October. Meanwhile the fall TV slate is packed with a wide range of new programming, including reality shows and TV competitions, to give viewers and TV advertisers plenty of options.
Remember: even if inventory for these specific shows are “sold out”, we offer a wide range of additional TV programming that can be used to reach your intended audience. Connect with Cox Media’s experts to learn more about the following television advertising opportunities, as well as additional programming that can help you connect with local consumers.
Here are three big television programming opportunities for November:
TV audiences can’t get enough of watching expert bakers compete for a cash prize. On November 6 at 8/7c, a new season of “Holiday Baking Championship” will premiere to give fans a timely dose of baking inspiration and holiday cheer.
This season’s contestants will share their own family traditions while putting their superb baking skills to the test in front of a panel of tough-love judges. The winner of the competition will receive a $50,000 prize.
Since debuting in 2014, “Holiday Baking Championship” has been a steady hit for Food Network, with its most recent season averaging nearly 1.4 million viewers per episode. The show is available to watch through both linear TV and streaming options, and draws a large audience among adults 18 to 54.
Will anyone ever find the rumored treasure hidden on a remote island in Nova Scotia? That’s the premise for History Channel’s “The Curse of Oak Island,” which follows brothers Rick and Mary Lagina as they lead a team determined to solve a 227-year-old mystery on the island.
Over the first 10 seasons of the show, “The Curse of Oak Island” turned up small treasures and artifacts, but not the elusive treasure that the Lagina brothers are hunting. On November 7 at 9/8c, the show’s 11th season will feature the show’s best effort yet to uncover the famed “Money Pit” hidden somewhere on the island.
With audience demand that measures 12 times greater than the average TV show, “The Curse of Oak Island” is a great advertising option for reaching adults ages 25 to 64 in your local market.
On the heels of another successful season starring on Hulu’s “Only Murders in the Building,” Selena Gomez is returning to the spotlight in a new season of her hit cooking show.
“Selena + Chef: Home for the Holidays” will return to the Food Network on November 30 at 8/7c, and will feature guest appearances from celebrity chefs Alex Guarnaschelli, Michael Symon, Claudette Zepeda, and Eric Adjepong. Gomez and her celebrity guests will treat the audience to expert tips on hosting large meals and gatherings just in time for the holidays.
Food Network programming is a great advertising option for businesses trying to reach both male and female consumers in the adult 18-to-54 range. Given Selena Gomez’s recurring role in one of TV’s biggest current hits, “Selena + Chef” show could be set up for even greater success in its upcoming season.
Ready to plan new media buys that capitalize on what linear programming and streaming ads have to offer? Contact Cox Media to get started today.
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