Insights Topic
Client Success: Increasing Survey Completion for a Government Census
A government agency was looking to increase survey responses and with the right advertising tactics, they succeeded.
7 Key Digital Trends For Government Agencies
From public health announcements to tourism campaigns, be sure you are connecting with your constituents through smart, data-supported advertising decisions.
iOS14 and the “Death of the Cookie”: How Your Digital Ad Strategy Can Thrive in a Post-Cookies Future
In recent years your ad strategy has probably factored in a digital file called a cookie. Cookies may be disappearing, but your ad strategy can still thrive.
Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query.
4 Things Local Businesses Should Know About Over-the-Top TV Advertising
Things to know about over-the-top advertising
TVE 2.0: Advertising Opportunities for Your Small Business
television everywhere, TVE advertising
How to Connect with Your Customers Using Video in 2020
Video has become a cornerstone of successful marketing and advertising for small businesses.
Geotargeting: Everything a Local Business Should Know
Here’s a comprehensive look at how, when and where to use geotargeting in your advertising strategy.
Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience
Here’s a look at how to reach an engaged March Madness audience through TV and online advertising.
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