The Pulse on Programming: April 2023 Preview

03.08.2023 Jessica Sloan3 min

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever.

That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for your business. We’ve rounded up information on show premiere dates, audience demographics and data, and other relevant information to help you inform your media buys and your overall cable TV advertising strategy.

From new reality TV programming to returning star-studded game shows, April’s programming slate has some excellent options to help your business plan high-value media buys to reach your target audience.

And remember: even if inventory for these specific shows are “sold out”, we offer a wide range of additional programming that can be used to reach your intended audience. Connect with Cox Media’s experts to learn more about the following advertising opportunities, as well as additional programming that can help you connect with local consumers.

Here are three big programming opportunities for April:

1. Race to Survive Alaska – New Series

Fans of wilderness TV shows and survival competitions will be eager to check out USA Network’s newest reality content. “Race to Survive Alaska” will premiere on April 3 as an action-packed, 10-episode competition pitting survivalists against the wild and dangerous Alaskan landscape.

This first season will be set along Alaska’s rugged coastline, putting contestants through a series of challenges exposing them to the unforgiving elements of this extreme region and its terrain. Contestants will be competing to outperform the field and win a life-changing prize at the end of the show.

As the cable home to “The Biggest Loser” and “Chrisley Knows Best,” USA Network has a proven track record of identifying programming that national audiences will love. With high engagement from the coveted A18-49 audience demographic, USA Network is a great destination for planned media buys, and early adopters could strike gold with cost-effective advertising around a new cable program poised to draw a large audience.

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2. Celebrity Game Face – Returning Series

Now entering its fourth season, E!’s “Celebrity Game Face” returns with comedian Kevin Hart leading the charge as host and executive producer. This year’s 13-episode season will feature a new cast of celebrity contestants being put through wild head-to-head challenges in hopes of bringing home the “Hart of a Champion” trophy.

Season 4’s list of celebrity competitors includes Ice-T, Coco Austin, Dierks Bentley, Rita Ora, Kandi Burruss, The Miz, Elle King, and more. Given that 48 percent of E! Network viewers watch more than 10 hours of cable TV every week, local businesses would be well-served by planning media buys that place advertisements on this channel and around this popular returning series.

Celebrity Game Face premieres April 6 at 9/8c.

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3. Dave – Returning Series

From quirky concept to surprise streaming darling, FXX’s Dave is back for its third season. The show became a runaway hit after its first season averaged more than 5 million viewers per episode across cable TV and streaming platforms. Now, the original series—which follows an aspiring rapper on his first headlining tour, as well as his search for true love—returns on April 5 for a 10-episode run.

Part comedy, part American travelogue, this show offers local businesses a great advertising opportunity to reach the coveted A18-49 demographic. With a mix of cable TV and streaming options to choose from, your business can plan a media buy that leverages the precise targeting capabilities of digital video along with the local reach afforded by cable TV ads.

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Ready to plan new media buys that capitalize on upcoming programming opportunities? Contact Cox Media to get started today.

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Jessica Sloan

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