Top 5 Must-Reads: Weekly Round-Up – 1.8.2016

We find it, so you don’t have to.

Happy New Year!

We’re back with a weekly round-up of the best marketing, advertising and local business-related content you may have missed this week:

 

1. New Year’s Resolutions Every Small Business Owner Should Make (Small Business Trends)

Even if you haven’t put much thought into any personal New Year’s Resolutions (Eat healthy! Save money!), there’s no better time than the beginning of the year to make positive changes and set your business up for a successful 2016. Take a look at these five suggested resolutions to get started today. 

 

2. 4 Free Tools to Analyze Your Social Media Competitors (Social Media Examiner)

Being able to track and benchmark the success of your social media channels is just as important as implementing a strong strategy. Improve your current efforts (or figure out where to begin) by using these four tools.

 

3. Omnichannel: A Fancy Word for Increasing Product Discoverability (HubSpot Marketing Blog)

“Omnichannel” has become a buzzword in the advertising industry. But what exactly does it mean? And – more importantly – how does it translate to your business? This post breaks down the industry jargon and provides four ideas to help your brand succeed. 

 

4. What Types of Video Content Do Millennials Watch? (eMarketer)

Is your business trying to reach the millennial consumer? As you begin to implement your 2016 advertising strategy, take this data into consideration on what video content engages this important audience. 

 

5.  3 Ways to Make Online Video Work for Your Business (Cox Media Blog)

It’s clear that consumers are gaining more and more control over how and when they interact with businesses. In this post (part 1 of 3 in our customer experience blog series), see how to engage your customers through online video.

 

Want to see more of Cox Media’s recent content?

Are You Ready to Build an Advocacy Program [Blog Post]

4 Top Marketing Insights from 2015 [Blog Post]

Marketing Health Check [Assessment]