Top 5 Must-Reads: Weekly Round-Up 10.30.2015

We find it, so you don’t have to.

From measuring your social ROI to making the most of Small Business Saturday and Cyber Monday, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

1. A Beginner’s Guide to Better Measuring Social ROI (Click Z)

Platforms such as Facebook, Twitter and even Instagram are now considered critical assets to a holistic marketing campaign. But how can you prove that your time (and even money) invested in social media is making a difference for your business? Find out with these five steps.

2. Surviving the Cross-Channel Haunted House (Media Post)

Cross-channel marketing can seem scary, but it doesn’t have to be. Media Post outlined why today’s cross-channel challenges are comparable to navigating through a haunted house, and provides tips to “save a few bloodcurdling screams along the way.” Learn more here.

BONUS: Continuing in the Halloween spirit, Media Post also published “4 Ways to Think about Halloween and Email Marketing.” Check it out here.

3.  Local Marketing Essentials for Small Business Saturday (Media Post)

Small and local businesses are vital to communities across the country. So vital, in fact, that the Saturday following “Black Friday” is now known as “Small Business Saturday” – where consumers shop exclusively with small and local businesses. Prepare your business (and your advertising strategy) for this unique “holiday” with these insights.

4. 5 Emotions to Tap So You Can Move Products on Cyber Monday (Hubspot)

After Small Business Saturday comes Cyber Monday, when consumers shop online with their favorite brands, receiving discounts similar to those of Black Friday. While tapping into these emotions can certainly increase online sales during the Holiday Season, they are helpful to keep in mind for all platforms, all year long. Learn more here.

5.  The Difference Between Marketing to an Audience and Building a Community (Hootsuite)

As a local business, building and maintaining a relationship with your customers (specifically Millennials) is (or should be) an important part of your marketing strategy. This post highlights three ways to connect with your consumers instead of just marketing to them.

Want to see more of Cox Media’s content from this week?

We (Millennials) Have High Trust in Advertising [Blog Post]

Deloitte Digital’s Tips for Mastering Mobile [Blog Post]

8 Tips to Turn Happy Holiday Customers into Loyal Customers All Year Long [Checklist]