Top 5 Must-Reads: Weekly Round-Up – 10.7.2016

10.07.2016 Sara Brasfield

We find it, so you don’t have to.

From attracting loyal customers, to using Facebook’s newest form of fan engagement, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

 

1.  The (Rating) Point of No Return – Part II (Cox Media Blog)

As part two of our two-part series, this post talks about the advantages of impression-based buying as well as some potential challenges with this transition away from “Rita the rating point.” Learn more here.

 

2. 7 Tips to Help Attract Loyal Customers (Open Forum)

Be yourself. You’ve likely heard that thousands of times, but this age-old advice is proving to be true for businesses, too. Like it says in this post, businesses that convey authenticity have the potential to earn great – and loyal – customers. Learn more here.

 

3. When TV and Digital Merge, Good Things Happen (MediaPost Online SPIN)

Combined digital landscapes can mean great things for businesses and consumers alike.  Learn more about what’s ahead for TV and digital here.

 

4. Why You Need an Explainer Video (and How to Make One) (Small Biz Trends

Why You Need an Explainer Video (and How to Make One)

To get consumers to like you, they have to first understand your brand and products and services. Jump start this process with an “explainer” video – learn why (and how!) here.

 

5. 6 Ways to Use Facebook 360 Photos for Business (Social Media Examiner

Have you heard of Facebook 360 photos? Check out how your business can leverage this new, immersive 360-degree experience for fans on your Facebook page here.

 

Want to see more of Cox Media’s recent content?

9 Tricks Any Business Can Use to Turn Halloween Sales into a Real Treat [Blog Post]

Turn the Lights On for Your Business During the Political Advertising Season [Blog Post]

Get to Know Cox Media [Video]

 
 
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About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

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