Top 5 Must-Reads: Weekly Round-Up – 11.18.2016

11.18.2016 Sara Brasfield

We find it, so you don’t have to.

From making the most of Small Business Saturday to creating the best (online and offline) marketing mix, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1. How to Make the Most of Small Business Saturday (Cox Media Hub

Thanksgiving is almost here, and with that comes the height of the holiday shopping season. Small Business Saturday is an opportunity to showcase your local business and reach your consumers, particularly through their mobile devices. Learn more here.


2. 150 Years of the Best Holiday Marketing Campaigns (HubSpot Marketing Blog)

150 Years of Holiday Marketing Campaigns.jpg

Holiday marketing campaigns seem like they have been around forever, right? And each year, it seems more and more challenging to come up with something that really stands out. Check out this infographic from HubSpot for some holiday marketing inspiration.


3.  How to Use Twitter Moments for Business (Social Media Examiner)

Brands should always be on the lookout for new social media capabilities to grow their following and promote their business. Have you explored the benefits of Twitter Moments? If not, learn more here


4. The Key to Local Marketing: Blending Online and Offline (Small Business Trends)

The Key to Local Marketing: Blending Online and Offline Marketing Channels

Having a solid balance between traditional media and digital media has never been more important than it is today. Check out this quick post to see a few online and offline marketing tips – and how they can work together to bring your business success.


5. 5 Ways to Make Local Marketing More Interactive (Spokal

Local marketing

In addition to having the right marketing mix, another key component of all marketing and advertising strategies is interactivity, particularly at a local level. Learn more here.


Want to see more of Cox Media’s recent content?

Know Your Audience: World Wrestling Entertainment [Blog Post]

2016 Holiday Season Success [Series]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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