Top 5 Must-Reads: Weekly Round-Up 12.11.2015
We find it, so you don’t have to.
From successful holiday season email tactics to the four top marketing insights from 2015, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:
1. Email Contributing to Conversions this Holiday Season (Media Post)
Did you know that email-driven revenue for both Black Friday and Cyber Monday doubled in 2015? Some sources may claim the B2C email is a dying art, but this post (and its data) proves otherwise.
2. 4 Top Marketing Insights from 2015 (Cox Media Blog)
While the impact of marketing may look a little different for each local business, we’ve researched the top marketing insights from 2015 and showcased four of them in this post, hosted on our own Cox Media Blog. Use these resources to optimize your business’ marketing plan as we move into the new year.
3. Future Watch: Expert Talks Social Media Ideas for 2016 (Content Marketing Institute)
What’s next for social media? Industry expert Ian Cleary answers important questions on the fundamentals that marketers may be struggling with and fresh ideas to add to your strategy in 2016.
4. 29 Killer Ways to Use Video for Social Networking (Small Business Trends)
You may know why incorporating video into your social strategy is important, but do you know how to execute this tactic? Are you and your social team simply running out of ideas? This post outlines no less than 29 social networking video tips for small businesses – check it out here.
5. 8 Design Rules to Live by to Take Your Website to the Next Level (Vertical Response Blog)
Even if you are working with a pro, designing a consumer-friendly website can be a challenge. This post highlights the eight most important web design rules to follow to make the most of your business’ site.
Want to see more of Cox Media’s recent content?
Are You Ready to Build an Advocacy Program? [Blog Post]
It’s Not Too Late: Cox Media’s Last Minute Guide to Holiday Marketing [Blog Post]
Marketing Health Check [Assessment]
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