Top 5 Must-Reads: Weekly Round-Up – 12.16.2016

12.16.2016 Sara Brasfield

We find it, so you don’t have to.

From reaching the dedicated Motor Sports viewer to planning ahead with your 2017 marketing strategy, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1. How Your Business Can Keep Up with Fast-Paced Motor Sports Fans (Cox Media Hub

As the latest sport showcased in our “Know Your Audience” series, Motor Sports proves to attract an array of dedicated, engaged fans. Learn more about this audience – and how to reach them – here.


2. 3 Steps to Grow a Successful Live Chat Program (HubSpot Marketing Blog)


You know that having a web presence is important, but how can you guarantee engagement with consumers visiting your website? Live-chatting with web visitors can be a successful way to close an important sale or answer an important question. Learn how to get started here.


3.  Online Video Habits Vary by Gender, Age (MediaPost: Online Video Insider)

According to this post, more than 3/4 of consumers watch online video weekly. Beyond that, viewing habits vary widely from demographic to demographic. See more details about your intended audience’s online video habits here.


4. 6 Steps to Planning Meaningful Consumer Journeys (MediaPost: Email Insider)

Like it mentions in this post, building long-term customer relationships is a key factor in your business’ success. With that being said, it’s important to provide a thoughtful and meaningful consumer journey – at every touch point you have with each customer. Learn more here.


5. 7 Changes Forward-Thinking Marketers Need to Consider in 2017 (Content Marketing Institute

The holiday season is in full force, which means it’s time to start preparing your business for the new year. These seven tips will help you get started as you consider your marketing strategies for 2017; learn more here.


Want to see more of Cox Media’s recent content?

Know Your Audience: World Wrestling Entertainment [Blog Post]

2016 Holiday Season Success [Series]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than eight years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite teams (Go Braves & Gamecocks!).

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