Top 5 Must-Reads: Weekly Round-Up 12.4.2015

We find it, so you don’t have to.

From engaging a new generation to linking together multiple social platforms,  here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

 

1. Learn How to Engage Gen C (It’s Not Just Millennials) (Content Marketing Institute)

Connecting with Millennials has been a buzzworthy topic in the marketing industry for the past few years. But is your brand connecting with “Gen C”? This post shares more about how this new audience segment can become a powerful force for your business. 

 

2. Video and Mobile Growth = Mobile Video Boom for 2016 (Media Post)

We’ve covered how important both mobile and video marketing have become in today’s advertising landscape, so it’s understandable that these two trends will combine as we move into 2016. This post provides data from the Association of Online Publishers and suggests how your business can capitalize on these insights. 

 

3. Small Businesses: Four Steps to Enhance Real-Time Marketing (Media Post)

Engaging with your customer base in real-time proves that your brand can remain relevant among current events and industry changes. And, addressing customer interactions as soon as possible can strengthen brand trust and loyalty. However, this time-consuming tactic can be difficult to execute for smaller businesses. This post provides four steps to help you get started and simplify your real-time marketing strategy. 

 

4. Linking Instagram to Your Company Facebook Page (HubSpot Marketing)

Visual content garners the most engagement on social media. Being able to quickly share the same content on multiple platforms can enhance productivity and make your (or your social media manager’s) job a little easier. Learn Hubspot’s best practices here. 

 

5. Online Reviews: How to Respond to Fraudulent Reviews  (Social Media Examiner)

Word-of-mouth is one of the best ways for your business to obtain new customers, and even the most negative reviews (online or in person) have potential to turn into positive customer relationships if you address them correctly. Online reviews are particularly important; this podcast with One Good Brand‘s Daniel Lemin outlines how to deal with bad and fraudulent reviews. 
 

 

Want to see more of Cox Media’s recent content?

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