Top 5 Must-Reads: Weekly Round-Up – 2.10.2017
02.10.2017 
Sara Brasfield
We find it, so you don’t have to.
From tax season to the “Big Game,” here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. Don’t Write Off Advertising for Tax Season (Cox Media Blog)
In our most recent blog post, we take a look at how to help your business get your share of the tax return market. Learn more here.
2. How Advertisers Used Social to Reach Super Bowl Fans (Marketing Dive)
A spot in the big game is expensive, right? Kind of… First of all, it’s important to note that not all TV advertising has to cost $5 million for 30 seconds of national airtime. Also, this year smaller brands strategically took to social media to get a piece of the Super Bowl audience – without breaking the bank. Read more here.
3. 9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram (Buffer Social)
According to this post, Instagram now has over 600 million users worldwide. As the fastest growing social media platform, it has become a great place for brands to connect with their consumers. Learn more about how you can (easily!) grow your Instagram presence here.
4. Unique Digital Marketing Tactics: 1 Hour a Day (Small Business Trends)
As a business owner, you wear a lot of hats. And often, digital media strategy can fall to the bottom of your long, long, long list. Check out these quick ideas to make more happen (in less time) for your brand online.
BONUS: Looking for a partner to help with all things digital? We’re here to help!
5. Home Improvement: The Right Marketing Mix Hits Home (Cox Media Blog)
In the Home Improvement business? Whether you repair or remodel, this is for you! We put together some key information to help you understand how your customers may find you today – and how to start driving more bids for your services right now.
NOTE: Not in the Home Improvement industry? Stay tuned – we’ll be covering industries from Healthcare to Travel to Furniture and more. Check out our Restaurant edition here.
Want to see more of Cox Media’s recent content?
Know Your Audience: World Wrestling Entertainment [Blog Post]
Get to Know Cox Media [Video]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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